Marketing agency for fashion boutiques: a growth system that turns new collections into try-on visits and full-price sales
Boutique buyers find a piece on Instagram, ask about price and size, and decide quickly while the piece is still available. A good month for a boutique is one where each new collection sells most of its sizes at full price, through replies that come fast and try-on visits that are booked, not hoped for.
Who buys
A boutique sells a point of view: a designer's cut, a fabric, a small run that will not be repeated. The buyer is usually a woman buying for herself or for a family occasion, following a few labels closely and comparing them on her phone. She wants three answers before she moves: the price, whether her size is left and whether she can try it on or return it. Each piece exists in a few sizes, so a slow reply does not just lose a sale; it leaves the one size she wanted unsold until markdown.
What a good month looks like
In a good month every message about a new piece gets a reply with price, sizes left and a try-on slot within the hour during store hours. Try-on visits are booked by name, and pieces reserved for a visit are held for a set time. Command reports messages answered, try-on visits booked, orders by collection and the share of each collection sold at full price, so the boutique can see which drops moved and which needed a markdown.
The two channels that matter
- Instagram posts and stories. This is where the collection is discovered. Each post shows the price and the sizes available, and each story ends with a way to reserve a try-on, so the conversation starts with a booking instead of a question.
- WhatsApp list of past buyers. People who bought before already know the fit and the quality. A private preview of each new collection to this list, sent before the public post, gives them first choice of sizes.
The first thing we test
The hypothesis we test first is that posts leave out the price and sizes, so most messages only ask for them and many go unanswered. We test showing both on every post and read whether try-on bookings per message rise.
Questions about fashion boutiques
What does a good first month look like?
One collection launched with price and sizes on every post, a reply routine staff can keep during store hours, and a first count of messages, try-on bookings and full-price orders to compare the next collection against.
What do you not do for boutiques?
We do not buy followers, run giveaways for reach or invent scarcity with false countdowns. If a size is running out, the post says so because it is true.
How is a boutique engagement priced?
Each engagement is scoped in writing first, and the pricing range is on /pricing/.