Marketing agency for physiotherapy and rehab: a growth system for first-appointment bookings
People book a physiotherapist after a doctor suggests it, after a sports or gym setback, or when a family member needs visits at home. A good month is one where first-appointment bookings arrive from several routes, each counted separately, so the clinic does not depend on one referrer.
Who buys
Three groups book, and each looks in a different place. People referred by a doctor already know they need physiotherapy and choose on location and timing. Active people from gyms, running groups and sports clubs choose on whether the clinic understands their sport. Families arranging care for a parent at home choose on whether the clinic offers home visits and how quickly it can start. The first booking is often made by someone other than the person who attends.
What a good month looks like
A good month is counted in inquiries, first-appointment bookings and cost per inquiry, split by route: doctor referral, local search, sports partners and home-visit requests. Clinic and home-visit bookings are reported separately because they are marketed differently.
The two channels that matter
- Local search and the Google Business Profile. Most people search by distance and service. A profile listing clinic hours, home-visit areas, languages spoken and a booking link meets the person who has just been told to see a physiotherapist.
- Referral partners beyond one doctor. Gyms, running clubs, sports academies and elder-care services meet people who may need physiotherapy. A simple referral route, with its own booking link counted in Command, shows which partner sends bookings.
The first thing we test
The hypothesis to test first: the clinic has no way to tell which bookings came from its referring doctor and which found it independently, so it cannot see how exposed it is. The test is recording the source of every first appointment for one month before spending on any new channel.
Questions about physiotherapy & rehab
What do you not do for physiotherapy clinics?
We do not write ads or pages that promise recovery, pain relief or a number of sessions, and we do not post exercise advice as marketing. Clinical content comes from the clinic's own physiotherapists.
What does a good first month look like?
Every first appointment has its source recorded, the Google profile lists home-visit areas and hours correctly, and one or two referral partners have their own booking link.
How do you price?
How we price is set out on one page, at /pricing/.