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A financial services marketing agency helps a lender, insurer, adviser, broker or fintech attract applicants who are likely to be eligible, and runs campaigns whose claims have been agreed with compliance before they are built. Tessmont builds that system and reports it in Command as qualified applications and funded or active accounts, by product.
Why do cheap leads cost us so much?
Low-cost leads in financial services often come from broad audiences drawn by a headline rate or an easy-approval message. Many of those applicants fail on income, credit history, location or documents, and the operations team spends its time processing and declining them.
The approach is to agree the eligibility basics for each product, then shape pages and campaigns so applicants can see those basics before they apply. The hypothesis the first review tests is whether the cost per funded or active account falls even when the cost per lead rises. No page or ad promises approval, a rate that is not offered to every applicant, or a return on any investment.
How do we stop compliance review from halting campaigns?
Campaigns stall when claims are written first and checked later. A single phrase about rates, returns, safety or approval speed can hold up an entire launch.
The work begins with a claims library: the product statements, disclosures and disclaimers your compliance team has approved, in the form your regulator and your own policies require. Campaigns are built only from that library, and anything new goes to compliance before it is designed, not after. Tessmont does not interpret regulation or give legal or financial advice; your compliance and legal teams remain the approvers.
What about business that comes through partners?
Many financial businesses receive a large part of their volume through agents, brokers, connectors, dealers or aggregators. That business is often reported as a total, so nobody can tell which partners send eligible applicants and which send volume.
The plan gives each partner a trackable route, and Command reports applications, eligible share and funded accounts by partner as well as by marketing channel.
Which kinds of financial businesses is this for?
The same structure fits banks and credit co-operatives, lenders, housing finance, insurers and insurance intermediaries, investment advisers and brokers, payments and fintech products, and accounting firms. The unit changes by product: an application, a policy, a funded account, an advisory consultation. Some products, including certain investment, trading and crypto offerings, carry advertising restrictions that can rule out particular channels; the plan starts from what the business is permitted to advertise.
What the first ten days produce
- Build the claims library with your compliance team: approved product statements, required disclosures and phrases that must not be used.
- Agree the eligibility basics for the lead product and map where applicants currently fail.
- Set Command to report applications, eligible share and funded or active accounts by channel and by partner.
Will the ads promise approvals, returns or rates?
No. Campaigns use only statements your compliance team has approved, and never promise approval, returns or a rate that is not available to every eligible applicant.
Who approves the final creative?
Your compliance or legal team approves every claim and disclosure; Tessmont prepares the work for that review and keeps a record of what was approved and when.
Do you give financial advice to our customers?
No. Tessmont is a marketing and growth systems company. It does not advise your customers or recommend products to them.
Can you work with an insurance agent or independent adviser?
Yes. For individual advisers and agents the unit is usually consultations booked, and the plan respects the rules of the licensing body and the company whose products are sold.
How do you price?
How we price is set out on one page, at /pricing/.
What is the first step?
The free 30-minute call with the Director, CA Mohammed Baaqar Shariff. He reviews where your applications come from and where they fail, and gives you three practical actions.