Growth here is measured in qualified project inquiries.

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An energy and resources marketing agency helps a solar installer, power equipment supplier, fuel distributor or resources business attract project inquiries that can actually be quoted, and keeps those inquiries alive through a long sales cycle. Tessmont builds that system and reports it in Command as qualified project inquiries, so the owner sees which segments and sources produce work worth pricing.

Who decides to buy from a business like mine?

It depends on the segment, and most energy and resources businesses serve more than one. A rooftop solar installer sells to homeowners and to factory or warehouse owners, who ask very different questions. A power equipment supplier sells to contractors and plant engineers. A charging network or storage business sells to property owners, fleets and developers. Oil and gas and mining services sell to procurement teams that shortlist on documents.

The first step is to separate these buyers, because a single page or campaign that speaks to all of them usually convinces none of them.

Why do so many inquiries stall before a quote?

An estimator cannot price a project without the site, the load or consumption, the roof or land details and the timeline. When the inquiry arrives as a phone number and a name, someone has to chase each of those details, and many inquiries go quiet during that chase.

The approach is to ask for what the estimator needs, in plain language, at the point of inquiry, and to make that easy on a phone: a short form, a photo upload, a WhatsApp prompt. The hypothesis the first review tests is whether asking earlier reduces volume but raises the share of inquiries that reach a quote.

How do I show proof when every project is different?

Buyers in this sector want evidence that the business has done something similar: the kind of site, the capacity range, the approvals handled. That evidence often exists only in the engineers' memory and in project folders.

The work here is to turn completed projects into short, factual project notes, with the client's permission and without naming them where they prefer, organized by the segments buyers search for. These notes then feed the website, proposals and follow-up messages.

How is a long sales cycle tracked?

Energy projects can take months from first inquiry to signed order, with site visits, revised quotes and approvals in between. Command records each inquiry's stage and the next agreed step, so follow-up does not depend on one person remembering, and the monthly report shows inquiries by segment, the qualified share and the cost per qualified project.

What the first ten days produce

1. Name the two or three buyer segments that matter most and map where each one currently finds the business.
2. Draft the inquiry questions your estimator needs and test a shorter, phone-friendly version on the main inquiry route.
3. Load open inquiries into Command with a stage and a next step for each, so the first review starts from a real pipeline.

Do you handle residential and commercial solar differently?

Yes. Homeowners respond to savings explained simply and to trust signals close to home; commercial buyers want consumption analysis, financing structure and a named engineer. They get separate pages, campaigns and follow-up.

Can you help with tenders and procurement portals?

Tessmont does not write tender bids. The work supports tenders by making the company's capability, approvals and project notes easy for a procurement team to verify before and after the bid.

What if our sales cycle is longer than a year?

The plan then measures leading steps, such as site visits and technical meetings, alongside signed orders, so progress can be judged before the first contract closes.

How do you price?

How we price is set out on one page, at /pricing/.

What is the first step?

The free 30-minute call with the Director, CA Mohammed Baaqar Shariff. He looks at where your project inquiries come from and what happens to them, and leaves you with three practical actions.