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A consumer brand marketing agency helps a food, beverage, beauty, apparel or home brand see which creators, channels and campaigns actually sell, and turn first-time buyers into repeat buyers the brand knows by name. Tessmont builds that system and reports it in Command as orders, creator-attributed orders and repeat buyers.
How do I tell which creators actually sell our product?
Creator campaigns are often judged on reach, views and likes, because sales are hard to trace. Each season the budget rises, and the brand still cannot say which creators moved product and which only moved attention.
The approach gives every creator a distinct, trackable route to purchase: a code, a link, a landing page, and on marketplaces a tracked listing where the platform allows it. Command then reports orders per creator next to what each partnership cost. The hypothesis the first review tests is whether a small group of creators accounts for most creator-attributed orders, and whether budget should concentrate on them.
We sell through distributors and marketplaces. Who are our customers?
Retail distribution and marketplaces are essential for reach, but they keep the customer relationship. The brand sees sell-in figures and little else.
The work builds routes for buyers to connect with the brand directly, with consent: a reason to register a product, join a list, take part in a sampling or recipe program, or buy a range the stores do not carry. Over time the brand builds its own base of named buyers, without competing against its retail partners on price.
Why do first-time buyers never come back?
Many launch plans stop at the first purchase. There is no plan for the moment when the product runs out, the season changes or a new flavor arrives.
The plan sets up a second-purchase program for the brand's own buyers: reorder reminders timed to how long the product lasts, new-line introductions, and offers reserved for returning customers. Command reports repeat buyers as a separate line, so the effect is visible.
What about regulated categories?
Food, supplements, cosmetics, alcohol and baby products each carry rules on claims and, for some, on where and to whom they may be advertised. The plan starts from the claims the brand can support and the channels the category permits, and the brand approves every claim before it is published.
What the first ten days produce
- List current creator partnerships and set up a distinct tracked route to purchase for each one.
- Map where orders come from today, direct, marketplace and retail, and what the brand knows about each buyer.
- Draft the first reorder reminder, timed to how long the lead product lasts, for buyers who have consented to hear from the brand.
Do you find creators for us?
The work can shortlist creators whose audience matches the brand's buyer, but the main value is measuring what each one sells so decisions rest on orders.
Can you work with a brand sold only through retail?
Yes. The unit then shifts toward store-level demand, product registrations and list sign-ups, alongside any direct orders.
Do you manage marketplace listings?
Tessmont plans and measures marketplace activity within the overall system; day-to-day listing management can stay with your team or partner.
What do you need from us?
Order data by channel, the list of creator partnerships, consented customer contacts, and the claims your products can support.
How do you price?
How we price is set out on one page, at /pricing/.
How do I start?
Book the free 30-minute call with the Director, CA Mohammed Baaqar Shariff. He reviews where your orders come from and what happens after the first purchase, and gives you three practical actions.