Marketing agency for interior designers and fit-out firms: a growth system for paid site measures
Interior and fit-out work is bought by people with a fixed date in front of them: a flat handover, a lease start, an office move. A good month is a diary of measured sites where the owner has agreed a budget band and a start window, and a short list of designs that need no free rework.
Who buys
For homes, the buyer is usually a couple who has just been told their possession date, often with a parent or a home loan in the picture, and who wants the work finished before they move in. They compare three or four studios, mostly on photographs and on how clearly the studio explains scope. For commercial fit-out, the buyer is an admin, facilities or founder office working back from a lease date, and the decision is shaped by the landlord's rules and the building's approvals. Both buyers are close to spending; the difference is who signs and how many people must agree.
What a good month looks like
A good month means the design team spends its hours on sites that can start, not on concept boards for people who will never sign. The count that matters is paid or committed site measures, with the budget band and start window written down before a designer travels. Studio visits and material selection meetings follow from those measures.
The two channels that matter
- Instagram and a portfolio page of completed homes. Buyers choose a studio by looking at finished rooms. Photographs of handed-over projects, shown with the owner's permission and labeled by flat size and scope, answer the question renders cannot: what does this studio actually deliver?
- Local search around new residential towers. Handover in a large project creates a cluster of owners looking at the same time. Search campaigns and a Google Business Profile aimed at the areas where towers are handing over meet those owners in the weeks when they are choosing.
The first thing we test
The hypothesis to test first: the studio gives a detailed layout and a quote before any fee or commitment, and a share of those plans end up built by someone else. The test is a small paid site measure, credited against the project, and a comparison of how many measures convert against the free-quote route.
Questions about interior designers & fit-out
What do you need from us?
Photographs of completed projects you have permission to show, your scope and budget bands for common flat sizes, the areas where you take work, and access to wherever inquiries arrive today, including Instagram messages.
What do you not do for interior and fit-out firms?
We do not publish renders as if they were finished homes, show a client's home without written permission, or advertise a fixed price per square foot that the studio cannot hold after measuring.
How do you price?
How we price is set out on one page, at /pricing/.